How It All Began:
Big Island Toyota traces its roots to pre-statehood with a fascinating heritage rooted in American entrepreneurship, and incorporating the fundamentals of success: hard work, great risk and sheer determination.
David S. De Luz, Sr., owner was born in 1931 in Pa’auilo, Hawaii, (the Big Island) the first child of Virginia and Frank De Luz, Jr. The De Luz ancestors came in the mid-1800s from the island of Madeira, in the Azores, Portugal. They came to the lush Hamakua Coast as contract workers to the sugar plantation, and came with the American Dream.
They quickly became entrepreneurs. Mr. DeLuz’s father and grandfather were Big Island ranchers, and by age 15, David Sr, was selling tripe and other meat products door-to-door at plantation camps. This work ethic would later serve him well as he moved into the automotive industry.
An Automotive Success Story: started with dreams, visions and hard work – a model that continues today through a caring staff, quality service and a commitment to the community.